FM Crypto Card
Categories
Luxury Card
Client
FranckMuller
Project
Luxury Card
Services
Card Design, Art Direction
Year
2024
[Overview]
Translating horology into a digital-financial artifact
Franck Muller, known for its mastery in complex watchmaking, partnered with Bybit to launch a premium crypto card.
The goal was to extend the brand’s legacy beyond timepieces creating a product that brings cryptocurrency into everyday transactions, while retaining the essence of luxury, craftsmanship, and exclusivity.
[Challenges & Approach]
The challenge was to transform a functional object, a payment card into a luxury statement piece.
The approach was rooted in a time-travel concept, symbolizing the evolution from traditional currency to cryptocurrency. Drawing inspiration from Franck Muller’s intricate watch mechanisms, the design incorporated gears, motion, and numerical elements to reflect precision and transformation.
A strong focus was placed on 3D visual storytelling, bringing depth and tangibility to the concept making the card feel like an extension of horological craftsmanship rather than a digital product.
[Challenges & Approach]
The result is a concept-driven crypto card experience that blends luxury with innovation.
From the card design to the LuxClub mystery box, every element was crafted to elevate the unboxing and ownership experience. The visuals communicate speed, transformation, and precision aligning with both the brand’s heritage and the future of decentralised finance.
The final outcome positions the crypto card not just as a financial tool, but as a collectable luxury artifact, redefining how digital finance can be experienced.
