FranckMuller X Solana
Categories
Website
Client
FranckMuller
Project
Website
Services
Web design
Year
2025
[Overview]
A cinematic launch experience for a new era of luxury
Franck Muller, known for its legacy in high-end watchmaking, entered the world of blockchain through its Solana collaboration, a limited-edition release of 1,111 watches blending craftsmanship with digital identity. The goal was to create a launch experience that felt as exclusive and future-facing as the product itself.
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[Challenges]
The challenge was to balance Franck Muller’s refined luxury with the bold, fast-moving energy of crypto culture across a global, multi-touchpoint launch. The approach was to design a unified system, where every asset from website to event collaterals followed a consistent visual and narrative language, driven by motion, typography, and interaction.
[Approach]
The result was a cinematic, scroll-driven 3D website supported by a cohesive set of launch assets.Together, they created a seamless global experience positioning the collaboration as a moment where craftsmanship and digital culture come together.
